Developing the OE Sales Market by Achieving a 15% Value Share of Each Vehicle
Developing the Aftermarket (AM) Segment to Reach a 20% Market Share
Developing Export Activities Aiming for a 5% Share of Overall Sales
Developing the Product Portfolio to Ensure that New Products Make Up 40% of Total Market Sales
Developing Self-Sufficiency by Manufacturing at Least 90% of All Components for Each Product
Mutual Respect and Adherence to Ethical Principles
Collaboration, Teamwork, and Fostering Creativity and Innovation
Ensuring the Physical and Mental Safety of Employees
Generating Value for Our Stakeholders
Community and Environmental Service
Learning, Teaching, and Continuous Improvement
Purposeful and Continuous Effort for Organizational Excellence